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    • Home
    • Meet the Founders
    • Plant Shop
    • Merch
    • Blog
    • Media
    • Work With Us

  • Home
  • Meet the Founders
  • Plant Shop
  • Merch
  • Blog
  • Media
  • Work With Us

Work with Misfits and Matcha

 Misfits & Matcha is a science-led, humor-driven creator brand built by an Environmental Scientist and a Social Media Strategist. We don't just make content, we make content that educates, converts, and actually gets saved. 

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About Us

 Misfits & Matcha is a couple-led media brand at the intersection of plant education, environmental science, and cultural storytelling. Kevin brings M.S. Environmental Science credentials and real-world experience with the National Park Service, BLM, and USDA. Jasmine brings a B.S. in Exercise Science, an A.A. in Business Management, and years of hands-on social media strategy experience. Together they've built an engaged, trust-based community of over 450K across platforms and content that performs because it's built on actual expertise, humor, and their chemistry. 

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Growth

  • 355K+ TikTok followers
  • 105K+ Instagram followers
  • 80% U.S. based audience
  • Audience primary age: 30 - 55
  • Audience: household decision makers and active buyers
  • High save and comment rate; content built to be rewatched and shared
  • Ideal for home, gardening, eco-friendly CPG, tools, lifestyle, and sustainability brands

Partnership Opportunities

  • Science backed educational integrations
  • Creator led short form videos across TikTok, Instagram, and YouTube
  • Comedy and lifestyle storytelling
  • Couple led or Kevin only authority content
  • Jasmine led strategy and lifestyle content
  • Paid media ready creative (usage and whitelisting available)
  • Event appearances and live activations

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