Misfits & Matcha is a science-led, humor-driven creator brand built by an Environmental Scientist and a Social Media Strategist. We don't just make content, we make content that educates, converts, and actually gets saved.

Misfits & Matcha is a couple-led media brand at the intersection of plant education, environmental science, and cultural storytelling. Kevin brings M.S. Environmental Science credentials and real-world experience with the National Park Service, BLM, and USDA. Jasmine brings a B.S. in Exercise Science, an A.A. in Business Management, and years of hands-on social media strategy experience. Together they've built an engaged, trust-based community of over 450K across platforms and content that performs because it's built on actual expertise, humor, and their chemistry.








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